Rajasthan sells itself. Forts, palaces, dunes and lakes do a lot of the marketing for any hotel here. That is also the problem: when every property has a view, a heritage story and a rooftop at sunset, guests and journalists stop noticing.
Good hotel PR in Rajasthan isn't about telling people the state is beautiful. They already know. It's about giving them a reason to choose your property, and giving the media a reason to write about it.
1. Find the story only you can tell
Journalists get pitched "luxury heritage stays" every week. What they rarely get is a specific, true story. Look for:
The people: a chef who cooks recipes from a royal kitchen, a family that has run the property for generations, a local craftsperson who restored the frescoes.
The place: what's genuinely different about your location, whether it's a village you support, a wildlife corridor or a lesser-known fort nearby.
The experience: something a guest can only do with you, such as a dune dinner, a stepwell walk or a cooking class with a local family.
One strong, specific story will get more coverage than a press release listing every amenity.
2. Pitch the season before the season
Travel media plans ahead. Features on winter in Rajasthan are often planned months earlier, and wedding and festive season stories even earlier. If you start pitching when guests are already booking, you're late.
A simple calendar helps:
Spring and summer: pitch winter features, wedding season and new experiences.
Monsoon: pitch festive season stays, staycations and offers for the off-season.
Winter: pitch summer escapes (Mount Abu, early-morning safaris, wellness stays) and next year's events.
3. Make the off-season your story
Most Rajasthan properties are full from October to March and struggling from April to September. PR can help even out that curve. Monsoon in Udaipur, quiet heritage walks without crowds, wellness retreats, rates that make a luxury stay accessible: these are all stories in their own right, and far fewer hotels are pitching them.
4. Host the right people, not the most people
Familiarisation stays for journalists and creators work, but only when the guest matches your audience. A family-focused resort gains little from a nightlife blogger. Before you host anyone, ask: who reads or follows them, and would those people book with us?
Keep it structured. Agree on what they'll experience, what they'll publish and when, and make sure your team knows they're coming.
5. Reviews are PR too
For a hotel, every TripAdvisor, Google and booking-site review is public relations. Respond to every one: thank people for positive reviews and handle negative ones calmly and specifically. Journalists and travel planners read reviews before they recommend a property.
6. Use local and national media together
National travel and lifestyle titles build reputation. Regional media, travel trade publications and wedding planners fill rooms. A good plan uses both: a feature in a national title gets shared, while trade coverage reaches the agents and planners who book groups and weddings.
7. Measure what matters
Coverage is a means, not the goal. Track:
Direct bookings and enquiries after each piece of coverage
Website visits from articles and creator posts
Growth in searches for your property's name
Wedding and group enquiries
The takeaway
In Rajasthan, beauty is the minimum. The hotels that get written about and remembered have a clear story, pitch early, use the off-season, and treat every guest review as part of their reputation.
ImpactKey works with hotels, resorts and camps across Rajasthan on PR, influencer partnerships and digital marketing.
Book a free consultation to talk about your property.
